This work for the YouTube Month in Review campaign showcases a series of email headers that demonstrate the direct impact of thoughtful motion design on user engagement. The project was a lesson in creative collaboration and balancing technical constraints, where strategic choices about file size and animation timing were key to both storytelling and a higher clickthrough rate.

Credits:

Creative Lead: April Kwang
Motion: Animation: Ian Boldon
Illustrators: Illustrator: Michelle Diaz & Steph Hastings